If you’re been following news about Facebook’s changes to its News Feed algorithm, you might be persuaded to believe that this is the worst thing that has EVER happened to marketers.
The headlines paint a bleak picture. “Marketers Say Facebook’s News Feed Update Will Be ‘Nail in the Coffin’ for Organic Posts,” screams a Wall Street Journal article. “With a tweak of code, the company upends an industry,” proclaims an AdWeek piece, calling the news “Facebook’s nuclear bomb.”
The headline of an article on Business2Community sums it up succinctly: “Marketers Are Freaking Out About Facebook.”
But here’s the thing: there’s no real reason to panic. At least not yet.