What does it take to be a successful marketer today?
Is it a knack for humour? Is it the ability to come up with memorable tag lines? Or are technical skills what we really need as marketers today?
The answer, of course, is all of the above.
Businesses expect marketers to be able to do it all. Today, we’re not just about slogans and gimmicks. We have to be jacks and janes of all trades, able to write an awesome blog post but also be technical enough to figure out the latest marketing software available.
When it comes to becoming an effective marketer, however, there’s one skill that’s often underestimated: curiosity.
Yes, marketers need to be creative, smart and hardworking. And yes, increasingly, we do need technical skills to be effective marketers. But in the long term, the desire to uncover something new—curiosity—is the single most important skill we need to thrive in this practice.
Here’s why effective marketers are also curious.