When news broke out late last month that Carrie Fisher has passed away, people quickly turned to social media to mourn the loss of the beloved actress. Many honored Fisher by tweeting about her iconic role as Princess Leia on the Star Wars saga. Others heralded Fisher’s contributions to mental health awareness and for being a feminist icon.
Some brands also tweeted about Fisher’s passing—but they quickly drew the ire of the public. This tweet from Cinnabon, in particular, got plenty of attention: