Which marketing skills will give you the edge in 2017 and in the years ahead? Is it more ‘traditional’ abilities like social media marketing and SEO? Or is it something newer like growth hacking or conversion rate optimization?
A recent Venngage study offers some clues The study, released in September 2016, looks at ‘supply’—competencies listed in job postings in the market—and ‘demand’—the skills marketers list on their LinkedIn profiles.
The study’s astounding finding: there’s currently a massive skills gap in the marketing industry as certain specialties face undersupply.