In case you haven’t heard yet, Microsoft is acquiring LinkedIn for a cool $26.2 billion in cash. It’s the biggest martech acquisition in history, according to Scott Brinker, editor of the Chief Marketing Technologist blog.
It’s also the surest sign yet of martech consolidation. In the last month alone, Marketo announced that it was bought by a private equity firm, while Salesforce announced its $2.8 billion acquisition of the commerce software company Demandware.
The Microsoft-LinkedIn deal is a massive acquisition that will, according to many smart people, help Microsoft boost the value (and revenue potential) of its growing suite of enterprise software products. But what does it mean for marketers and advertisers?
Only time will tell, of course, but here’s my two cents. (Spoiler: I think the deal is very good news for marketers.)