At a recent lunch with another Vancouver-based content marketer, I was surprised to hear that her company isn’t advertising on Facebook yet.
“My boss doesn’t think Facebook advertising is good for B2B marketing,” she confided.
That’s surprising to me given that an increasing number of businesses now do some form of advertising on Facebook. In fact, marketers simply accept now that organic reach on the site is practically dead and that Facebook is essentially a pay-to-play ecosystem now.
Photo credit: marketingland.com
My friend’s confession made me think, however: are there really some legitimate reasons why companies shouldn’t take advantage of Facebook advertising?
Here are four potential reasons why Facebook advertising may not be for your company.