To anyone not intimately involved in customer service or marketing or sales, that acronym might feel like a foreign language. But CRM is essential understanding for anyone involved in any business that has customers or potential customers—so, really, everyone in any business needs to know what CRM is and what it can do.
But let’s back up: CRM stands for customer relationship management. Those rolodexes and files of old that every business kept to keep track of leads and sold customers? That’s evolved into a complex database that tracks all sorts of information and characteristics. It can be used as a tool for marketing and sales, and can be available to people if they’re in the office—or if they’re traveling people can access it on the cloud. And CRM systems are highly personable—they can be adapted to what your customers look like and to what your business is.
Need to learn more about CRM? This graphic explains it.
Latest posts by Kara Whittaker (see all)
- CRM: What is, where did it come from, and what is its future? - February 6, 2018